Citizens Bank Digitizes Greensense Ads

Citizens Bank is stepping up enrollment in its Green$ense program—which rewards customers with a dime for every electronic transaction they make—with interactive window displays in two major U.S. cities.

Motion-triggered ads touting the bank's Green$ense eco-friendly initiative debuted in Boston's South Station and Philadelphia's Market East Station earlier this month. The work is one of many interactive projects to come out of Arnold Worldwide's R&D lab, which opened its doors last spring.

Green$ense allows customers to earn up to $120 annually for each electronic transaction they make, including debit transactions, online bill payments and recurring payments. Citizens Bank launched a campaign to promote the program last month with the tagline: "The Environment is like a bank account. Every little bit helps."

Similar to the TV ads, the interactive screens feature a bird dropping coins into consumers' hands. Consumers can engage with the screens through a camera device that reacts to movement. Depending on the range of motion, viewers can help grow trees and flowers or make birds fly. Street teams stationed at the Boston and Philadelphia branches will help direct foot traffic to the display.

Citizens Bank, which spent $10 million in U.S. measured media last year and $8 million through August (not incuding online initiatives), per Nielsen Monitor-Plus, is hoping the effort will turn into enrollment for its Green$ense program.

"[Green$ense] offers customers real value—cash back—for every payment without paper," said Mark Fabbro, Arnold's svp/group account director. "At the same time, this program offers customers an easy and tangible way to help the environment and do something good. So, in essence, it's the best of both worlds."
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Digital signage content goes bilingual

LOS ANGELES — Channel M, a developer of customized in-store TV networks, is rolling out a new in-store network for PLS Check Cashers, one of the nation's oldest and largest check cashing establishments. Advertising and programming on the network, installed across the country at PLS Check Cashers stores, will be offered in both English and Spanish to reflect customer demographics and language preferences. PLS TV is the first network Channel M is programming with bilingual content. Test networks have been rolled out in 50 PLS Check Cashers locations nationwide.

"The launch of our in-store PLS TV network follows an initial beta program that demonstrated very positive results in our test locations," said Dan Wolfberg, president of PLS Check Cashers. "The qualitative results included improvements in the overall customer experience and increases in usage of the PLS products featured on the in-store program. Working closely with Channel M, we developed program features and ads that strategically promote our products and services to our multicultural, bilingual clientele."

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Porque una imagen vale más...

Algunas instantáneas en la capital del mundo.
Tienen apenas unos meses, pero el tiempo habrá corrido ya... la tecnología avanzada vertiginosamente y los medios se sirven de ella para encontrar nuevos caminos, para decirte a las claras "Bebe Coca Cola", y aunque sigas tu camino ya no vas sólo. La batalla sólo acaba de comenzar; es una lucha continua por llamar tu atención, que se convierte en la principal moneda de cambio. Haciendo eco de la "ley de las percepciones", ya no es una batalla de productos, sino de percepción.
Lo mejor es que las propias imágenes lo digan. En el exterior y en la calle, el digital signage se hace dueño.