An Updated Budget for Digital Signage Hardware and Software... in USA

As we can read in Wirespring, blog post by Bill Gerba, the budget for a digital signage network is manageable to many retailers... were is the content? were is creativity? next chapter? You have the news here:

What's the cost of a typical 100-screen digital signage installation?
Enough with the introduction and disclaimers. You want to see the numbers, right? Well, here they are:

Cost of a digital sign for 3 years
40" LCD screen	$1,000
Player hardware	$1,100
Display mount	$200
Player software	$450
Management software & tech support	$1,500
Installation	$1,100
Initial project management	$300
Total	$5,650

How have things changed
since our last pricing study?

Before we get started with the analysis, all of the usual caveats from past years apply. Namely, this is an aggregate budget, so it's not meant to reflect any one company's products. It also doesn't distinguish between traditional software licensing versus software-as-a-service (SaaS) products. Installation assumes a two-man team arriving at a venue that has existing power lines (so no high-voltage work required). That said, the cost of installing a 100-screen network has dropped about 16% in the past year. The biggest savings came from dramatic price reductions on large LCD screens, which now run about $1,000 for a 40" screen with a three-year warranty (which is a good idea in general, and may be a requirement if you're leasing your equipment).

Titan Installs Digital Signage On 300 Bus Sides

Titan is to install digital signage LED screens on the outside of 300 buses across New York and Chicago.

UK company LiteLogic has secured the £2.8M deal to provide its high resolution LED 'Evolution' technology, fitted with GPS technology to enable the advertisments to be controlled in line with the vehicle's location. A similar installaiton to the company's existing systems on 25 London buses.

Titan says it has already signed up advertisers including Coca-Cola, Sprite, Sleepy's, Dunking Donuts and Oreos - and the first screens are due to be live in New York this month.

News by Aka.tv

Digital Signage Gone Rubbish

We can read in Daily DOOH:

We have had a LOT of interest in our two stories entitled 'Bomb Proof Street Furniture' and 'RENEW Street Furniture' which talked about the bomb proof digital street furniture initiative involving recycling bins in one of the financial districts of London, i.e the City's Square Mile.

We will be looking at this in more detail tomorrow (Tuesday) in town, meeting the owners and some of the investors and will be writing more shortly on a piece of street furniture that absolutely fascinates us.

by Adrian J Cotterill

Help for shop... and new advertising oportunities

 

Using a display on their trolleys, shoppers in a test in the US will be able to find the products they need and pay for them. The system comes from Microsoft in collaboration with Media Cart. And of course, by knowing where the trolley is travelling around the store, relevant ads can be placed just as the consumer is passing the right spot. The east coast ShopRite supermarket chain will get the test this summer.

Scott Ferris, general manager of the Advertiser and Publisher Solutions Group at Microsoft, tells:

"Digital advertising opportunities are expanding rapidly into new areas, as many of consumers' daily activities, such as shopping, become increasingly 'connected,' and Microsoft is committed to working with advertisers and agencies to take advantage of these opportunities as they unfold."

The shopper will get promotions based on location within the store but that's the least of it. The whole thing works with loyalty cards, so the store will also deliver suggested shopping lists and promotions based on previous habits. Expect more crashed trolleys and tumbling displays of tall canned goods pyramids as shoppers no longer look where they are going in your local supermarket.

------------------

MediaSoon

Coke sells ads on its vending machines

Coke is going to start advertising other brands on its vending machines, beginning with a pilot programme in California. AVT has negotiated a cooperative agreement with Coca Cola to distribute vending machines with three to six month campaigns. Jointly, Coke and AVT will invite strategic companies to advertise on the network, generating revenue from the network of Coke machines along with other AVT vending systems.

AVT's founder, Shannon Illingworth, tells:

"We have retrofitted our AVTi digital advertising signage hardware/software into multiple Coca-Cola vending systems located at Laguna Hills Shopping
Mall in Laguna Hills, California, for the initial stage of a multi-phase southern California base pilot program with Coke. This is creating an opportunity for Coca-Cola to be part of type of network that it is so familiar with branding and disseminating information."

The advertising LCDs are being retrofitted into Coke vending systems and are connected by 3G modems which link all the systems to the Internet, which in turn links to AVT's dynamic server located in California. On the server, there's software which can dynamically control and update the content on any Coke vending systems at push of a few keystrokes.

-----------------
MediaSoon