Titan is to install digital signage LED screens on the outside of 300 buses across New York and Chicago.
UK company LiteLogic has secured the £2.8M deal to provide its high resolution LED 'Evolution' technology, fitted with GPS technology to enable the advertisments to be controlled in line with the vehicle's location. A similar installaiton to the company's existing systems on 25 London buses.
Titan says it has already signed up advertisers including Coca-Cola, Sprite, Sleepy's, Dunking Donuts and Oreos - and the first screens are due to be live in New York this month.
News by Aka.tv
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