Enough with the introduction and disclaimers. You want to see the numbers, right? Well, here they are:
Cost of a digital sign for 3 years | |
40" LCD screen | $1,000 |
Player hardware | $1,100 |
Display mount | $200 |
Player software | $450 |
Management software & tech support | $1,500 |
Installation | $1,100 |
Initial project management | $300 |
Total | $5,650 |
How have things changed
Before we get started with the analysis, all of the usual caveats from past years apply. Namely, this is an aggregate budget, so it's not meant to reflect any one company's products. It also doesn't distinguish between traditional software licensing versus software-as-a-service (SaaS) products. Installation assumes a two-man team arriving at a venue that has existing power lines (so no high-voltage work required). That said, the cost of installing a 100-screen network has dropped about 16% in the past year. The biggest savings came from dramatic price reductions on large LCD screens, which now run about $1,000 for a 40" screen with a three-year warranty (which is a good idea in general, and may be a requirement if you're leasing your equipment).
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