Digital OOH Ads More Catchy, Less Annoying than TV, Web, Print

More than two-thirds of US consumers say digital out-of-home (OOH) advertising catches their attention, and the majority say it is less annoying than ads onTV, radio, the internet, and in magazines, according to data from a report by EPM Communications.

Moreover, more than one-third (36%) of consumers say they take action as a result of digital OOH ads, EPM said, citing data from SeeSaw Networks/OTX. Among those age 18-24, that number rises to 51%.

The report, "Digital Out-of-Home Media," which draws on industry data from SeeSaw, the Cinema Advertising Council and Arbitron, also states that digital OOH advertising - which is a $1 billion business and growing -  places second (48%), after television (56%), in terms of the percentage of people who find it "entertaining," and only 26% of consumers say digital signage advertising is annoying, when compared with ads on the internet (67%), radio (52%) and TV (51%).

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Como en la empresa, la innovación publicitaria es más efectiva

Si nos atrevemos a innovar (en vista de la situación es lo más inteligente y lo que nos hará sobrevivir) obtendremos campañas más efectivas y mejor posicionamiento.

Escaleras mecánicas para los que beben Coca-Cola Light

Coca-Cola y McDonald's han realizado una curiosa acción en el metro de Estocolmo, creada por la agencia DDB.  Las escaleras mecánicas fueron forradas con anuncios de Coca-Cola Light, mientras que las de al lado, que no lo eran, estaban reservadas para la versión clásica del refresco. El mensaje, obviamente, era que si bebes Coca-Cola Light, te puedes permitir el lujo de subir por las escaleras mecánicas.

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fuente: marketing news

Accenture: The Capabilities to Drive High Performance in the Digital Advertising Industry

For the 2008 Accenture Global Digital Advertising Study—our second annual report on important trends in the digital advertising industry—we surveyed executives of digital media organizations, traditional firms and media services companies about the attributes of high performance and which of their peers they believe will rise to the top of the digital advertising industry in the years to come.

In general, the quest for high performance frames this year's study. We asked respondents to think about keys to achieving high performance in digital advertising: What are the attributes most important to success? Which of these attributes do they feel is most in need of upgrading at their companies if they are to compete effectively?

These two questions led to the emergence of three capabilities that are seen as most important to overall success in digital advertising and, simultaneously, most in need of attention: workforce talent; applied business analytics; and investments and business development.

All the study

Digital Signage at investors.com. Wal-Mart

Digital Signage A Sign Of Times At Retail Stores

Wal-Mart shoppers strolling down the grocery aisle late in the day don't have to go far to get some tips on what to have for dinner that night. They can just glance overhead at the nearest display screen.

The ability to display custom promotion spots is a key feature of the new Wal-Mart Smart Network and of the growing number of digital signs popping up in stores. The No. 1 retailer's digital display network can peg content to the season, time of day, geographic area or a certain type of shopper, such as teens looking for back-to-school items.

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