Digital Signage at investors.com. Wal-Mart

Digital Signage A Sign Of Times At Retail Stores

Wal-Mart shoppers strolling down the grocery aisle late in the day don't have to go far to get some tips on what to have for dinner that night. They can just glance overhead at the nearest display screen.

The ability to display custom promotion spots is a key feature of the new Wal-Mart Smart Network and of the growing number of digital signs popping up in stores. The No. 1 retailer's digital display network can peg content to the season, time of day, geographic area or a certain type of shopper, such as teens looking for back-to-school items.

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